Does your mobile strategy take advantage of real-time customer context?
Your customers are always on the go and they provide you with a rich and dynamic set of actionable data — profile, intent, behavior, environment, time and location — the context. Craft highly personalized messages and in-app content based on this dynamic context. Reach customers at moments of impact with your own mobile app.
- Drive mobile app usage
- Improve customer loyalty and brand engagement
- Increase bookings and product sales
Industry Solutions that Drive Results
The Contextual Mobile Marketing Platform
Advanced Audience Segmentation
Create audience segments that refresh dynamically based on the customer’s context.
Comprehensive Data Aggregation
Enrich context with CRM data, partner data and out of the box data sets from MobileRQ.
Monitor your campaigns by analyzing clicks, views, and conversions as they happen.
Time & Event-based Campaigns
Pre-schedule or set event-based in-app content or push messages.
Dynamic Customized Content
Upload your own creatives and deliver content that is pertinent to user’s context.
Reduce time to market with our native iOS and Android SDKs for your mobile apps.
MobileRQ’s mission is to help our enterprise customers drive loyalty and revenue by creating the most engaging and relevant mobile experiences for their customers. The RQ in MobileRQ stands for the Relevance Quotient. Many messages will match a user’s context, but mobile devices only have a limited amount of screen real estate to display them. Using intelligent analysis of the messages, the user, the user’s context, and previously explored messages, MobileRQ assigns a Relevance Quotient to each message. The higher the RQ, the more likely the person will find a message to be relevant and engaging thereby delivering the most personalized experience for each user.
MobileRQ was founded by two industry veterans with deep domain expertise in mobile and real-time data architectures. We’ve built a top-notch team who is passionate about mobile relevance. If you’re interested in joining us, we’d like to hear from you.
Co-founder & CEO
Tyler has been in mobile development for more than ten years. Tyler co-founded Prototype Studios, his first company in 1994 which developed advanced industrial prototype visualization methods using Silicon Graphics workstations. In 1999 he joined Digimarc to help lead the deployment of advanced data hiding technology to prevent counterfeiting of currency around the world. He co-founded ZuluTime in 2006 which develops indoor location technology for smartphones allowing the same location experience that GPS provides to the in-store shopper experience. Tyler co-founded MobileRQ in 2012 recognizing the clear value of enhancing the traveler’s experience through relevant, engaging content on the smartphone. Tyler has a passion for travel and the ways that mobile can enrich this experience.
Co-founder & CTO
Darin is a Big Data veteran with deep experience building large-scale systems for analyzing data at rest and data in motion. Most recently he was the Principal Application Architect for iovation where he developed a real-time fraud detection and prevention SaaS that tracks the online reputation of nearly one billion web and mobile devices. Always searching for the right technologies to build scalable platforms, he has successfully delivered solutions using Apache Cassandra, Redis, PostgreSQL, ActiveMQ, Hadoop, and Oracle.
Chief Customer Officer
Paul has spent his career delivering technical solutions that transform his customer’s businesses in profound ways. Improving the ways that enterprise brands communicate, service and bring value to their customers has been Paul’s focus for over three decades. At MobileRQ, Paul leads our new customer acquisition efforts, managing the customer service and support organizations with a zeal toward building customer success for all.
Prior to MobileRQ, Paul helped introduce social log in technology to the online industry as VP Worldwide Sales for Janrain, now a well established SaaS provider allowing consumers an easier and more secure way of registering and getting connected with brands globally. Janrain serves large brands including Coca-Cola, Pfizer, Mattel and hundreds of others across many verticals. In previous leadership positions with next generation technology providers, Paul delivered broadband, interactive TV, media and publishing solutions and lead global expansion efforts for many multi-national enterprises. Getting his start early in technology, Paul opened the first Apple Computer retail store in Cambridge Harvard Square in the early 80′s and went on to be one of the founders of Lotus Development Corp. Customer success is his complete focus and passion at MobileRQ.