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Company | MobileRQ
MobileRQ is now Powered by Kochava


About MobileRQ

MobileRQ’s mission is to help our enterprise customers drive loyalty and revenue by creating the most engaging and relevant mobile experiences for their customers. The RQ in MobileRQ stands for the Relevance Quotient. Many messages will match a user’s context, but mobile devices only have a limited amount of screen real estate to display them. Using intelligent analysis of the messages, the user, the user’s context, and previously explored messages, MobileRQ assigns a Relevance Quotient to each message. The higher the RQ, the more likely the person will find a message to be relevant and engaging thereby delivering the most personalized experience for each user.


MobileRQ was founded by two industry veterans with deep domain expertise in mobile and real-time data architectures. We’ve built a top-notch team who is passionate about mobile relevance. If you’re interested in joining us, we’d like to hear from you.

Darin GlattCo-founder & CTO

Darin Glatt

Co-founder & CTO

Darin is a Big Data veteran with deep experience building large-scale systems for analyzing data at rest and data in motion. Most recently he was the Principal Application Architect for iovation where he developed a real-time fraud detection and prevention SaaS that tracks the online reputation of nearly one billion web and mobile devices. Always searching for the right technologies to build scalable platforms, he has successfully delivered solutions using Apache Cassandra, Redis, PostgreSQL, ActiveMQ, Hadoop, and Oracle.

Tyesha SnowChief Product Officer

Tyesha Snow

Chief Product Officer

Tyesha has spent more than a decade creating and shaping interactive experiences and successfully managing software products. She’s worked with some of the world’s largest agencies to create brand affinity for Fortune 500 companies in multiple industries. Tyesha has also played a pivotal role as an advisor, mentor and experience designer for startup accelerators such as Tech Stars and Boomtown.

In addition to Tyesha’s robust industry experience, she brings to MobileRQ innate empathy for users, sound business acumen, rigorous research methods and astute assessments of future technologies.

Tyler McKinleyCo-founder & CEO

Tyler McKinley

Co-founder & CEO

Tyler has been in mobile development for more than ten years. Tyler co-founded Prototype Studios, his first company in 1994 which developed advanced industrial prototype visualization methods using Silicon Graphics workstations. In 1999 he joined Digimarc to help lead the deployment of advanced data hiding technology to prevent counterfeiting of currency around the world. He co-founded ZuluTime in 2006 which develops indoor location technology for smartphones allowing the same location experience that GPS provides to the in-store shopper experience. Tyler co-founded MobileRQ in 2012 recognizing the clear value of enhancing the consumer’s experience through relevant, engaging content on the smartphone.

See Our Investors

Use real-time data on inventory, pricing, time, customer location, reservation, loyalty, intent and purchase behavior to:

  • Drive new bookings and ancillary revenue with scalable yet surgical precision reaching audience segments with the right offers at a moments notice.
  • Move away from impersonal generic content by sending tailored mobile content to your customers with advanced automation before, during and after their flights.
  • Turn flight delays into customer experience mobile moments by automatically providing rich, serviceable content in your app to only those affected passengers.
  • Sell more perishable seat upgrade inventory all the way to flight time, push offers based on spend habits, location, loyalty aspiration levels and more.
  • Convert your mobile user base that use your app for operational purposes into brand fans.

Download Datasheet

MobileRQ Airline Use Case